PUBLISHED SPRING 2020

We are rebranding

MINIMALISTIC

MODERN

DIFFERENT

are you ready?

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3 Goals for our new visual identity

modern design, that would stand for several years

Our previous livery concept dates back to 2012, first introduced on a Boeing 737-900. The livery was simple and effective, with only major parts like tail and engines painted. We have gained experience in painting and more could be acheaved with modern tools.

It was time to change it, with a modern timeless look for the future.

clear brand visibility

Our beautiful logo got lost and it was hard to recognize the branding and the name of the airline. The only place where we had the full name of the airline was on the bottom of the aircraft. It was a problem, especially when the livery was added to the FLAi pack for VATSIM.

This had to change so that everyone could understand who we are.

 

unique look, that would stand out

Most of the airline liveries look the same, we wanted to design something new, something that has never been painted on an aircraft before. 

Our colours have to turn the viewer’s heads and make them look for more.

Nearly impossible to come up with something different

We owe you a beer if you send us a link to a similar design

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We took our time

We spent weeks researching liveries, concepts and award-winning designs.

The final design is based on a design concept for a major real world airline, while also including elements from other carriers.

We just took the best of the best and mixed it all together.

Had several sketches and worked nearly 10 hours on the final design.

and came up with the following

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Design features

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Deeper
Blue

Blue is a colour for the sky and sea. It has been on our livery for a very long time. Now it is darker and deeper, representing our long-lasting commitment and professionalism. 

National
Pattern

We wanted to display our national markings so that the crew and travelers would remember the origins, even on the other side of the world.

This pattern is from "Estonian National Museum", located in Tartu, Estonia.

Clear
Branding

Clear branding is a key, if you want to be recognized, remembered and seen. We have added branding elements to major structural locations, visible for almost all angles.

Timeless
Commercials

We have added QR code, that the viewer can easily take the phone and find out what are the latest deals or info we are sharing.

Bandit
Mask

Well, all new and cool aircraft have it.

TOP

FRONT

REAR

OVERALL

IN THE ELEMENTS #1

IN THE ELEMENTS #2

IN THE ELEMENTS #3

Livery will be relased for A320 (fslabs) shortly before Winter 19/20 seaons starts (26th of October).